Documentary-style video for real people, real work, and stories worth telling.
Lightly Salted Production is a Rochester-based video studio creating interview-driven films, brand stories, event pieces, and social content for businesses, artists, nonprofits, and people doing meaningful work. Built around honest conversation, strong visuals, and thoughtful editing, each project is designed to help real stories feel clear, human, and worth remembering.
Featured Work
Mr. Shoes
Music producer and creative director Kevin Plinzke, aka The Kid Lvndr, brought together musicians from Los Angeles and Rochester to create a cover of City Boy’s “Mr. Shoes.” The video turns a lifelong creative concept into a playful, retro-inspired story about nerves, romance, and the impossibly cool guy who steals the room.
Wayfound Outdoors
Wayfound Outdoors helps fathers and sons build connection through intentional time in nature. This video documents a guided fishing excursion on the Genesee River, blending outdoor visuals with the heart of the brand’s mission.
HGTV Handmade Home
Edited for HGTV’s Handmade Home series, this episode follows Philadelphia-based graphic designer and typographer Mitch Weisen through a deeply personal home filled with thrifted objects, collected artifacts, and one-of-a-kind stories. The piece blends conversational storytelling, design detail, and character-driven pacing to turn a home tour into a portrait of the person who created it.
Spirit & Thread
Spirit and Thread is more than a fashion brand — it’s a creative hub for models, photographers, artists, and small business owners in Rochester. This recap captures Krista Jenkins’ crochet designs on the Syracuse Fashion Week runway, where handmade craft meets community-driven style.
