Client: Alzheimer's Association Rochester & Finger Lakes Region Chapter

Date: March 2022

Use: Auction Primer

The Whole Story: Cynthia Huling Hummel lives with Alzheimer's Disease, but the Alzheimer’s Association has helped transform her perspective and connect her to new opportunities. In 2022, the Alzheimer’s Association held their 40th annual fundraising gala. This piece was shown immediately before an auction as a means to emotionally prime their audience into generosity.